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The Business of Beauty Haul of Fame: Show, Don’t Smell

Can’t sniff a new fragrance? You might be more likely to buy it.
Fragrance bottles.
Welcome to the world of “blind buys,” where people spend hundreds of dollars on scents without knowing how they’ll actually smell. (Alexandra Trotobas)

Welcome back to Haul of Fame, your must-read beauty roundup for new products, new ideas and a record number of beauty launches! Don’t forget to hydrate, everyone.

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