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Agenda-setting intelligence, analysis and advice for the global fashion community.

Oops! We Shaved It Again

After some false alarms, the bikini line lives another day — thanks to Gen-Z consumers.
A stock image of a trio of women wearing neutral-toned underwear standing back to back. The photo is cropped on their upper thighs and midsections.
Despite their supposed body hair positivity, Gen Z consumers outnumber Millennials at hair removal chain Sugared + Bronzed during peak seasons. (Shutterstock)

Welcome back to Haul of Fame, your must-read beauty roundup for new products, new ideas and more intel on Erewhon’s beauty game.

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Further Reading

Why Universities Are Becoming Beauty Schools

From Ivies to art institutes, more colleges than ever offer classes on the beauty industry. Here’s why makeup is becoming an academic pursuit, and how beauty brands can leverage the movement for new customer acquisition.

Building a Better Beauty CEO

As more beauty brands restructure or get acquired, their employees feel increasingly anxious. One chief executive says it doesn’t have to be that way.

About the author
Faran Krentcil

Faran Krentcil is a contributing writer at The Business of Fashion. She is a New York based writer, editor and lecturer with a focus on fashion and beauty.

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