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Agenda-setting intelligence, analysis and advice for the global fashion community.

The Business of Beauty Haul of Fame: Can Beauty Sell Without Social?

We asked Lush, the bodycare giant which closed its accounts in 2021.
A Lush store in the Scarborough mall. From the entrance, you can see a wall of bath bombs with the message "Bathing for health and happiness."
The founder of Lush, the bodycare label that operates boutiques around the world, called social media a "dark and dangerous alleyway." (lush)

Welcome back to Haul of Fame, your must-read beauty roundup for new products, new ideas and a scented stack of letters. Someone call Emma Woodhouse! (Or Lara Jean Song Covey.)

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