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The Brands Redefining Luxury Beauty, One $200 Lipstick at a Time

As mass brands adopt labelling and ingredients once reserved for high-end products, some companies are staking out a new “ultra luxury” space, where entry-level creams and serums cost $1,000 or more.
Guerlain
Guerlain. (Guerlain)
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BoF PROFESSIONAL

In May, Guerlain released Bouquet de la Mariée Murano Edition by Aristide Najean, a perfume made from a concentration of flowers that, allegedly, will “never fade,” according to the brand. The scent comes in a bottle affixed with 69 gold bees and topped with a blossoming bouquet of 24-carat-gold flecked Murano glass flowers.

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