Agenda-setting intelligence, analysis and advice for the global fashion community.
Behind many of beauty’s buzziest brands are unseen machines powering operations, sourcing, manufacturing, production, distribution and more. It may sound like the Illuminati, but it’s no conspiracy — they’re beauty incubators.
Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.
Hyram Yarbro and Addison Rae are the latest content creators-turned-founders to discover online fame alone doesn’t translate into beauty sales.
With two high profile lawsuits pending against leading beauty incubators — Morphe and Maesa — the industry’s business model of the moment is starting to show cracks.
Despite fast growth for independent fragrance brands, designer scents still make up most sales, and a few companies are the engines behind them. BoF unpacks the key players.
Joan Kennedy is Correspondent at The Business of Fashion. She is based in New York and covers beauty and marketing.
The beauty influencer is hoping her 20 million-strong following can cut through the category’s oversaturation with Only Sunshine, a tropical scent launched with indie brand Snif.
Ulta Beauty becomes the first US specialty beauty retailer to launch on TikTok Shop, making the case for partnership rather than competition with the platform’s beauty e-commerce business.
In Full Coverage, Priya Rao looks at the world’s buzziest luxury department stores in Paris.
For centuries, perfumers have aged fragrances to get their best scent expressions. More recently, time is becoming a crucial marketing tool.
The executive order directs the FTC chairman to prioritise enforcement of existing laws against sellers and manufacturers who falsely claim products are made in America.
Global oil markets face turmoil after a US attack on Iran's main export hub heightened risks to supply across the Middle East.
The 98th Academy Awards, and Vanity Fair’s revamped after-party, bring luxury brands’ red-carpet strategies to a crescendo. Plus, Lululemon reports quarterly results with the CEO job still vacant.
From the impact of the war in the Middle East to the future of Saks to the Kering conundrum, Imran Amed shares his intel and insight from the trenches of the latest ‘fashion month.’
