Agenda-setting intelligence, analysis and advice for the global fashion community.

How The Body Shop Influenced Generations

Since the brand was founded in 1976, it has served as a gateway to adolescence for generations of young people.

Brazil’s Natura mulls sale of The Body Shop. — The Body Shop in the late 1970s represented the height of cool. (Shutterstock)

The Guardian

13 February 2024

Walking into The Body Shop was like “entering a sweet shop”. It “literally made your mouth water,” says Stasia Smith-Turpin, who would head to the Lancaster store after school with friends when she was 16 in the 90s. She recalls how a wave of fragrance would hit her as she entered the shop, and she would test and smell the soaps, creams and potions while planning how to spend her pocket money.

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