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Agenda-setting intelligence, analysis and advice for the global fashion community.

The Best of BoF 2024: A Return to Beauty Retail

Yes, tweens went shopping in 2024, but so did just about everybody else. Massive gains in online sales were still dwarfed by in-store purchases, especially at specialty retailers, and foot traffic is expected to exceed pre-pandemic levels next year.
A quiet scene from the Nordstrom 57th Street store beauty floor features snow-white floors, pillars, and ceilings, and glossy white displays. Signs say "Skincare Finder" and "Trending Now."
Even department stores seem to be dusting off their counters. (Nordstrom)

Did you bump into any teens when you were out buying your night cream this year?

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