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Beauty

Summer Fridays Struck Gold With Lip Balm. Can It Do the Same With Fragrance?

With its Lip Butter Balm still a top hero product, Marianna Hewitt and Lauren Ireland’s Summer Fridays expands as it evolves into a multi-category beauty brand.
A model holds a bottle of Summer Fridays' Sunlit Vanilla eau de parfum.
Summer Fridays' first fragrance is an homage to its top-selling Lip Butter Balm. (Summer Fridays)
By
BoF PROFESSIONAL

From the great lip gloss resurgence to arguably the entire “clean-girl” aesthetic, Summer Fridays has sparked some of beauty’s biggest moments. But with the label’s foray into fragrance, debuting this month, it’s also willing to capitalise on a boom already in progress.

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Further Reading

What Comes After the ‘Clean Girl’?

The trend, characterised by glowing skin, fluffy brows and fake freckles, successfully ended an era dominated by high-glamour makeup. The standards it has set will shape the kinds of cosmetics that consumers will want for years to come.

About the author
Liz Flora
Liz Flora

Liz Flora is a Beauty Correspondent at Business of Fashion. She is based in Los Angeles and covers beauty and wellness.

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