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StockX Enters the Beauty Market

The platform is partnering with Revlon to launch its new collaboration with Megan Thee Stallion, bringing its scarcity model pricing to the beauty space.
StockX is facilitating the launch of Revlon's latest collaboration. Courtesy.
StockX is facilitating the launch of Revlon's latest collaboration. Courtesy.

StockX is partnering with Revlon to sell limited-edition lip gloss, eyeshadow palettes and other products, betting that the hype-driven formula that’s proven a hit with sneakerheads and baseball card collectors can work for makeup addicts, too.

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Unrivalled, world class journalism across fashion, luxury and beauty industries.

What Stops Beauty Shoppers From Buying More

Beauty brands must rethink upselling with smarter value plays, from curated bundles to jumbo sizes and subscriptions, to keep their customers from switching to the competition.


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