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Beauty

Beauty Retailers Race to Redefine the Rules of Engagement

As online marketplaces grow, speciality and mass retailers face mounting pressure. With assortments blending and channels blurring, standing out is only getting harder.
Crossroads Lead
Retailers need rethink their engagement strategies. (John Greim/Getty Images)
By
BoF PROFESSIONAL

There are several reasons for beauty e-commerce’s steady ascent, but the biggest change agent is Amazon. Its growth as a veritable mass and premium beauty retailer is raising the bar across the beauty industry — particularly for speciality retailers and department stores.

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Further Reading

The State of Fashion: Beauty Report — Solving the Growth Puzzle

Beauty’s era of effortless growth is giving way to a more complex landscape. Download the second volume of BoF and McKinsey & Company’s industry report to learn how to navigate evolving consumer expectations, market deceleration and regional volatility in the years ahead.

Walmart’s Vision of Beauty for Everyone

With its vast store network and broad customer reach, Walmart’s vice president of beauty Vinima Shekhar told The State of Fashion: Beauty Volume 2 that the mega retailer is leaning on logistics and a more premium assortment to reclaim its US beauty market share.

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