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Billie, the subscription-based women’s razor maker, announced that Walmart would begin carrying its products, marking the brand’s first retail partnership. The direct-to-consumer brand will be available on Walmart.com starting on Monday, with an in-store rollout slated for February 2022. To accompany the partnership, Billie added a new shaving cream to its product line, to be sold in Walmart and on its e-commerce site, alongside a $10 “Starter Kit,” which includes a handle and two razor blade cartridges, a travel case and replacement blades.
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