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Agenda-setting intelligence, analysis and advice for the global fashion community.

Can Beauty Devices Bring the Medspa Home?

US-based appliance giant SharkNinja’s latest launch, the Facialpro Glow, mimics in-office aesthetic treatments. Like competitors Omnilux or Medicube, its parent company hopes to entice consumers to take procedures into their own hands.
Shark Beauty's Facial Pro Glow hopes to extend the time between facial or medspa appointments.
Shark Beauty's Facialpro Glow hopes to extend the time between facial or medspa appointments. (SharkNinja)

In some ways, the beauty device consumer is already asking for too much.

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Further Reading

The Hair Tools Space Heats Up

With new players like Shark and Dyson making blow dryers and stylers, the hair tools segment is in the midst of an innovation push the likes of which it hasn’t seen in decades.

Korean Beauty Startup Tops Industry Giant’s Market Value

South Korean home-beauty device company APR Corp. surpassed an industry leader’s market value after its stock hit a record following strong second-quarter earnings, driven by surging overseas demand for its cosmetics and high-tech facial devices.

How Beauty Devices Finally Broke Through

For years, at-home cosmetic devices based on in-office treatments have been slow to sell. Then the pandemic made them one of beauty’s fastest growing categories.

About the author
Brennan Kilbane
Brennan Kilbane

Brennan Kilbane is News and Features Editor at The Business of Beauty. He is based in London, and supports BoF’s coverage of the multifaceted cosmetics industry, from fine fragrance to wellness trends.

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