Agenda-setting intelligence, analysis and advice for the global fashion community.
In the space of a few years, buying makeup and skin care at your local department store or drugstore went from the norm to a relic. The primary cause: Sephora and Ulta Beauty, which opened thousands of stores across the US, dedicated spaces that sold brands at price points that appealed not just to the Macy’s customer, but to the Sears, Saks and CVS shoppers as well.
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