Agenda-setting intelligence, analysis and advice for the global fashion community.
Rare Beauty is exploring growth options to sell the brand or hold an initial public offering,
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Actress and singer Selena Gomez has hired advisers to weigh offers for her cosmetics company, Rare Beauty, according to people familiar with the matter.
The former Disney star’s brand has seen increasing popularity thanks to social media platforms like TikTok and Instagram.
The pop superstar speaks to BoF's Imran Amed about mental health, the power of authenticity, aligning herself with Coach and why it’s important to separate what you can see on your phone from real life.
Priya Rao is Executive Editor at The Business of Beauty at BoF. She is based in New York and oversees BoF’s beauty and wellness coverage.
Beauty brands must rethink upselling with smarter value plays, from curated bundles to jumbo sizes and subscriptions, to keep their customers from switching to the competition.
The beauty influencer is hoping her 20 million-strong following can cut through the category’s oversaturation with Only Sunshine, a tropical scent launched with indie brand Snif.
Ulta Beauty becomes the first US specialty beauty retailer to launch on TikTok Shop, making the case for partnership rather than competition with the platform’s beauty e-commerce business.
In Full Coverage, Priya Rao looks at the world’s buzziest luxury department stores in Paris.
Beauty brands must rethink upselling with smarter value plays, from curated bundles to jumbo sizes and subscriptions, to keep their customers from switching to the competition.
Check out this week’s new partner and job openings on BoF Careers, the global marketplace for fashion and beauty talent.
The Savannah, Ga.-based pajama brand has developed a devoted following for its super-soft pyjamas. With their first daywear collection, they’re hoping that loyalty will apply in a much more competitive category
Sunday night’s Oscars concluded an awards season that fashion’s biggest labels used to show off their new creative game. BoF breaks down what we learned about brands’ celebrity strategies.
