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Selena Gomez Is a Billionaire Thanks to Her Brand Rare Beauty

The vast bulk of Gomez’s wealth is tied to Rare Beauty Brands Inc., the makeup line that she started five years ago and has become a hit with influencers and cosmetics-obsessed teens.
A woman applying makeup
Gomez is worth $1.3 billion, according to the Bloomberg Billionaires Index, which is ranking her for the first time. (Rare Beauty)

In the new season of “Only Murders in the Building,” the main characters’ hit podcast is being turned into a movie. In real life, lead actress Selena Gomez is building her own, much bigger, empire.

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Further Reading

Who Could Buy Rare Beauty?

News of a potential exit has the beauty industry in shock and awe of the Selena Gomez-founded label, and wondering what its next move should be.

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