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Scentbird’s CEO Is Also a Spiritual Guru. Not All Customers Are Pleased.

The co-founder of the “Netflix for fragrance,” Mariya Nurislamova, has been moonlighting as a spirituality influencer. Comments on extraterrestrials, the “Matrix” and Hitler have recently attracted negative attention.
Scentbird's CEO is also a spiritual guru.
Scentbird's CEO is also a spiritual guru. (Scentbird)
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BoF PROFESSIONAL

Scentbird co-founder and chief executive Mariya Nurislamova is no stranger to the entrepreneurship speaking circuit. She regularly takes the stage at business conferences and shares her views on podcasts, where she expounds on how she approaches fundraising, marketing, branding and products at her start-up, which sells subscriptions to receive fragrance samples from brands such as Burberry and D.S. & Durga.

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The Post-Pandemic Opportunity in Fragrance

After a year of booming sales, the fragrance industry is turning its attention to the post-pandemic era, where shifts in product discovery, marketing and more will dictate the sector’s future.

Can the Subscription Box Model Be Saved?

Beauty and clothing subscription boxes saw a surge in new customers during Covid-19. Can they navigate the business model's high costs and low retention levels?

About the author
Liz Flora
Liz Flora

Liz Flora is a Beauty Correspondent at Business of Fashion. She is based in Los Angeles and covers beauty and wellness.

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