Agenda-setting intelligence, analysis and advice for the global fashion community.

On the Rhode Again: Hailey Bieber’s First-Ever Pop-Up is Still Going Strong

At Rhode’s first IRL beauty experience in New York, fans wait for hours to try the line’s new blush and get the celebrity’s founder glow.

Since it was established in 2022, Rhode has managed to be one of the few runaway successes of the celebrity beauty boom. (Rhode)

25 June 2024

BoF PROFESSIONAL

They’re calling it a “heat dome” — the atmospheric system currently convection-cooking more than half of the contiguous US — but on the first Monday of summer, the dome in New York City opened to let in a cool breeze. It seemed to only last for the day, timed perfectly for the opening of Hailey Bieber’s first-ever pop-up for her beauty label Rhode.

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Why Blush Might Catapult Hailey Bieber’s Rhode to Beauty’s Top Tier

This week, the founder and creative director introduced her foray into colour cosmetics with Pocket Blush, an adorable stick formula, that trades on her most used beauty product.

Why Everyone Is in Love With Blush Again

Once thought of as a somewhat dowdy, staid product, younger consumers are now embracing blush, wearing multiple products, formulas and shades as part of their daily look.

About the authors

Brennan Kilbane

Brennan Kilbane is News and Features Editor at The Business of Beauty. He is based in London, and supports BoF’s coverage of the multifaceted cosmetics industry, from fine fragrance to wellness trends.