Agenda-setting intelligence, analysis and advice for the global fashion community.
ColorStay, Fire & Ice and Super Lustrous lipstick are some of the most well-known makeup products and franchises of the last four decades — all created by Revlon, the cosmetics company founded by Charles Revson in 1932.
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Almost three years after teaming up with Amazon to introduce Haus Labs, Lady Gaga is taking an old school approach to beauty retail when she re-launches the makeup line with Sephora next week.
After a year of mask-wearing, all signs point to a comeback for makeup. But like most sectors, the pandemic has reconfigured the category.
The conglomerate’s minority investment in UK-based beauty brand Haeckels speaks to a beauty acquisition space that prioritises earlier-stage companies and greater autonomy for brands.
Beauty brands must rethink upselling with smarter value plays, from curated bundles to jumbo sizes and subscriptions, to keep their customers from switching to the competition.
The beauty influencer is hoping her 20 million-strong following can cut through the category’s oversaturation with Only Sunshine, a tropical scent launched with indie brand Snif.
Ulta Beauty becomes the first US specialty beauty retailer to launch on TikTok Shop, making the case for partnership rather than competition with the platform’s beauty e-commerce business.
In Full Coverage, Priya Rao looks at the world’s buzziest luxury department stores in Paris.
Beauty brands must rethink upselling with smarter value plays, from curated bundles to jumbo sizes and subscriptions, to keep their customers from switching to the competition.
Check out this week’s new partner and job openings on BoF Careers, the global marketplace for fashion and beauty talent.
The Savannah, Ga.-based pajama brand has developed a devoted following for its super-soft pyjamas. With their first daywear collection, they’re hoping that loyalty will apply in a much more competitive category
Sunday night’s Oscars concluded an awards season that fashion’s biggest labels used to show off their new creative game. BoF breaks down what we learned about brands’ celebrity strategies.
