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Inside the Playbook to Revive Filler Sales

Deflating demand for hyaluronic acid fillers is prompting major pharmaceutical providers to reverse their ailing reputation.
Filler syringe.
Between 2019 and 2022, the number of patients receiving HA fillers increased by 70 percent, but by 2024 the number of new procedures had levelled out. (Shutterstock)
By
  • Emma Sandler

The hyaluronic acid filler category has an image problem. After months of looking themselves in the mirror, pharmaceutical companies are ready to chart its comeback.

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Further Reading

‘Filler Fatigue’ Is Setting In

Growing concern around their long-term effects and fears of poor placement or technique are turning some consumers off from injectable fillers. There’s a new category of treatments that might fit the bill instead: biostimulators.

The Changing Face of Fillers

Cosmetic fillers and Botox are more normalised than ever before — but consumers are also more weary of looking overdone. Skinvive, the first “injectable moisturiser” to receive FDA approval, may be able to fill in the gaps.

In This Article

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