Agenda-setting intelligence, analysis and advice for the global fashion community.
Hadley Mullin, senior managing director, at top private equity firm
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The beauty labels that defined the 2010s, from Milk Makeup to Herbivore Botanicals, are now attempting to reignite shoppers’ desire in a new era.
This week, The Business of Beauty team is thinking about what Estée Lauder is cooking up, how a ‘Real Housewife’ breaks into beauty and why gift guides are losing their lustre.
Influencer-led exposure and a 'halo effect' across channels have made TikTok a first stop for brand and product launches even as the app faces an unpredictable future in the US.
Daniela Morosini is Senior Beauty Correspondent and Special Projects Editor at The Business of Beauty at BoF. She covers the global beauty industry, with an interest in how companies go to market and overcome hurdles.
The beauty influencer is hoping her 20 million-strong following can cut through the category’s oversaturation with Only Sunshine, a tropical scent launched with indie brand Snif.
Ulta Beauty becomes the first US specialty beauty retailer to launch on TikTok Shop, making the case for partnership rather than competition with the platform’s beauty e-commerce business.
In Full Coverage, Priya Rao looks at the world’s buzziest luxury department stores in Paris.
For centuries, perfumers have aged fragrances to get their best scent expressions. More recently, time is becoming a crucial marketing tool.
Check out this week’s new partner and job openings on BoF Careers, the global marketplace for fashion and beauty talent.
The Savannah, Ga.-based pajama brand has developed a devoted following for its super-soft pyjamas. With their first daywear collection, they’re hoping that loyalty will apply in a much more competitive category
Sunday night’s Oscars concluded an awards season that fashion’s biggest labels used to show off their new creative game. BoF breaks down what we learned about brands’ celebrity strategies.
The executive order directs the FTC chairman to prioritise enforcement of existing laws against sellers and manufacturers who falsely claim products are made in America.
