Agenda-setting intelligence, analysis and advice for the global fashion community.
Clare McCarthy, a college student and babysitter in Bay Village, Ohio, was at Target shopping with one of her nine year-old charges, who asked to buy something special for her first day of fifth grade: A set of
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Obviously, it’ll be a long time before the generation — born starting in 2025 into a world of AI and rapid change — will have an impact on the industry. But they’ve already sparked conversation.
Younger people than ever are identifying their neck as a ‘problem area’. Beauty brands are rushing to cater to them before they decide to go under the knife.
Viral fragrance mists helped the body care brand top $2 billion in sales. Now, founder and chief executive Heela Yang speaks exclusively to The Business of Beauty about its next frontier.
Brennan Kilbane is News and Features Editor at The Business of Beauty. He is based in London, and supports BoF’s coverage of the multifaceted cosmetics industry, from fine fragrance to wellness trends.
The beauty influencer is hoping her 20 million-strong following can cut through the category’s oversaturation with Only Sunshine, a tropical scent launched with indie brand Snif.
Ulta Beauty becomes the first US specialty beauty retailer to launch on TikTok Shop, making the case for partnership rather than competition with the platform’s beauty e-commerce business.
In Full Coverage, Priya Rao looks at the world’s buzziest luxury department stores in Paris.
For centuries, perfumers have aged fragrances to get their best scent expressions. More recently, time is becoming a crucial marketing tool.
The Savannah, Ga.-based pajama brand has developed a devoted following for its super-soft pyjamas. With their first daywear collection, they’re hoping that loyalty will apply in a much more competitive category
Sunday night’s Oscars concluded an awards season that fashion’s biggest labels used to show off their new creative game. BoF breaks down what we learned about brands’ celebrity strategies.
The executive order directs the FTC chairman to prioritise enforcement of existing laws against sellers and manufacturers who falsely claim products are made in America.
Global oil markets face turmoil after a US attack on Iran's main export hub heightened risks to supply across the Middle East.
