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Agenda-setting intelligence, analysis and advice for the global fashion community.

Beauty Brands Are Finding Their Next Customers on the Operating Table

As interest in surgical procedures and so-called “tweakments” builds, a new cottage industry is emerging. Brands are targeting patients looking to maximise, extend and protect the results.
Plastic surgery cosmetic surgery
The untapped market of post-operative care is the newest target on beauty brands' hit lists. (Shutterstock)

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About the author
Faran Krentcil

Faran Krentcil is a contributing writer at The Business of Fashion. She is a New York based writer, editor and lecturer with a focus on fashion and beauty.

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