Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

P&G’s Plan to Get Into Prestige Beauty

Seven years after offloading over 40 beauty brands, the CPG conglomerate is launching a new speciality beauty division. But much has changed about the market.
Skin care brand Tula is one of P&G's latest beauty acquisitions.
Skin care brand Tula is one of P&G's latest beauty acquisitions. (Courtesy Tula)

Procter & Gamble is betting on beauty.

Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

Further Reading

How Skincare Brands Are Selling Science

A new generation of “clinical” products are taking a page from doctor-backed brands, combining potent ingredients with digitally savvy marketing to capitalise on the growing skincare wave.

About the author
Diana Pearl
Diana Pearl

Diana Pearl is Senior News and Features Editor at The Business of Fashion. She is based in New York and drives BoF’s marketing and media coverage.

In This Article
Topics
Organisations

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Beauty
Analysis and advice on the fast-evolving beauty business.

Can Mikayla Nogueira Sell Fragrance, Too?

The beauty influencer is hoping her 20 million-strong following can cut through the category’s oversaturation with Only Sunshine, a tropical scent launched with indie brand Snif.


Ulta Beauty Joins TikTok Shop

Ulta Beauty becomes the first US specialty beauty retailer to launch on TikTok Shop, making the case for partnership rather than competition with the platform’s beauty e-commerce business.


view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.
VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON