Agenda-setting intelligence, analysis and advice for the global fashion community.

Perfume Gets in the Collaboration Game

Taking a page from the streetwear playbook, niche perfume houses offer collaborations as an attractive alternative to the standard licensing deal.

Stussy collaborated with Comme des Garçons Parfums in 2021, another example of streetwear and fragrance overlap. (Courtesy Stussy)

Emily Jensen

23 February 2022

BoF PROFESSIONAL

When Palm Angels designer Francesco Ragazzi decided to launch a fragrance, he opted not to take a traditional route — forging a licensing deal with the likes of Coty or Inter Parfums or building out production in-house. Instead, Ragazzi tapped a familiar strategy: collaboration.

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Agenda-setting intelligence, analysis and advice for the global fashion community.

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