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Agenda-setting intelligence, analysis and advice for the global fashion community.

The Brands Taking Boomers Back to Their Punk Roots

Older consumers are embracing ever more vibrant shades of hair dye, tempted by unique formulations and maturer marketing. Gen X founders say it’s a shift, not a trend.
Manic Panic founders
Manic Panic founders, sisters Tish and Snooky Bellomo. (Manic Panic)

Welcome back to Haul of Fame, your must-read beauty roundup for new products, new ideas and so much salmon sperm. (Is a lox shortage imminent? Discuss.)

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About the author
Faran Krentcil

Faran Krentcil is a contributing writer at The Business of Fashion. She is a New York based writer, editor and lecturer with a focus on fashion and beauty.

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