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The Business of Beauty Haul of Fame: Nordstrom’s Approach to Gen Alpha Beauty

‘Young Adult’ was a book fair genre. Now it’s a department store section.
Beauty products on a shelf
Nordstrom rolled out a series of lavender kiosks on their teen apparel floors in August, packed with “YA” beauty hitmakers like Kiramoon. (Nordstrom)

Welcome back to Haul of Fame, your must-read beauty roundup for new products, new ideas and a serious question: Do you actually want to buy Wicked beauty products?

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