Agenda-setting intelligence, analysis and advice for the global fashion community.
The first Monday in May did not begin beautifully. A wooly gray sky stretched over the puddle-pocked streets of Manhattan, as the 2025 Met Gala, which celebrated the
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‘It’s a sartorial style that asks questions about identity, representation, mobility – race, class, gender, sexuality and power,’ said Monica L. Miller, whose book ‘Slaves to Fashion’ inspired this year’s Met Gala and accompanying exhibition.
For dozens of brands, dressing stars for the Met Gala comes at a significant cost. It’s not always clear how they should measure their return on investment, writes Imran Amed.
Over the first weekend of May, facialists descended on New York City to set up treatment rooms for their celebrity clientele, in a marketing exercise that is becoming common for skincare brands hoping to give their products a high-fashion gloss.
Brennan Kilbane is News and Features Editor at The Business of Beauty. He is based in London, and supports BoF’s coverage of the multifaceted cosmetics industry, from fine fragrance to wellness trends.
The beauty influencer is hoping her 20 million-strong following can cut through the category’s oversaturation with Only Sunshine, a tropical scent launched with indie brand Snif.
Ulta Beauty becomes the first US specialty beauty retailer to launch on TikTok Shop, making the case for partnership rather than competition with the platform’s beauty e-commerce business.
In Full Coverage, Priya Rao looks at the world’s buzziest luxury department stores in Paris.
For centuries, perfumers have aged fragrances to get their best scent expressions. More recently, time is becoming a crucial marketing tool.
The executive order directs the FTC chairman to prioritise enforcement of existing laws against sellers and manufacturers who falsely claim products are made in America.
Global oil markets face turmoil after a US attack on Iran's main export hub heightened risks to supply across the Middle East.
The 98th Academy Awards, and Vanity Fair’s revamped after-party, bring luxury brands’ red-carpet strategies to a crescendo. Plus, Lululemon reports quarterly results with the CEO job still vacant.
From the impact of the war in the Middle East to the future of Saks to the Kering conundrum, Imran Amed shares his intel and insight from the trenches of the latest ‘fashion month.’
