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Menstrual Care Brands Get Political

August, The Honey Pot and other companies are banding together to advocate for period equity with the Tampon Tax Back Coalition.

Since 2020, beauty and wellness lines have been awash with socio political campaigns and messaging. — Menstrual care brands like August are advocating for period equity with the Tampon Tax Back Coalition. (Courtesy of August)

By

Yola Mzizi

11 October 2023

BoF PROFESSIONAL

On Wednesday, eight menstrual care companies, including August, The Honey Pot and Diva announced a joint-venture, The Tampon Tax Back Coalition, calling for pads, tampons and menstrual cups to be made exempt from sales taxes, much like groceries and many drugs. The brands argue that, since these items are necessities, the taxes represent an unjust markup.

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About the author

Yola Mzizi

Yola Mzizi is the Editorial Associate at The Business of Fashion (BoF). She is based in New York and provides operational support to the New York team and writes features for BoF and The Business of Beauty.

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Beauty:Wellness

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