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Agenda-setting intelligence, analysis and advice for the global fashion community.

Meet Olaplex’s First AI Employee

The prestige hair care brand is introducing a virtual team member based on an amalgamation of its employees in a bid to double down on its tech-meets-beauty identity and help consumers put a face to the label.
Olaplex launches AI employee.
Olaplex launches AI employee. (Courtesy)

Olaplex’s newest hire was made for the brand — literally.

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Further Reading

Inside the Prestige Hair Care Boom

Sales of high-end hair products grew 32 percent in 2021 and more brands are debuting science-backed scalp serums and hair repair treatments in response to customer demand.

What’s Next for Olaplex

With an IPO under its belt, the haircare brand is looking to keep the momentum going and new competition at bay.

Olaplex Created a $10 Billion Buyout Bonanza

A hair care start-up that was helped out of obscurity by an endorsement from Kim Kardashian is on track to earn its private equity owner one of the biggest and fastest payouts in the history of the industry.

About the author
Joan Kennedy
Joan Kennedy

Joan Kennedy is Correspondent at The Business of Fashion. She is based in New York and covers beauty and marketing.

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