Agenda-setting intelligence, analysis and advice for the global fashion community.

Making Backstage Beauty Better

Beauty will always be on the sidelines at New York Fashion Week, and brands may find sponsorship dollars are better allocated elsewhere.

Beauty is always on the sidelines of New York Fashion Week. (Shutterstock)

Rachel Strugatz

14 September 2022

BoF PROFESSIONAL

For years, my best friend and I would mingle backstage before a fashion show with Pat McGrath like it was normal. As beauty editors and reporters, we were required to listen to McGrath (or an underling, when McGrath wasn’t giving interviews) talk about the makeup look created for a runway show that would start in approximately one hour.

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