Agenda-setting intelligence, analysis and advice for the global fashion community.

Plastic Surgeons Wrestle With Requests for ‘Mar-A-Lago Face’

The puffy, artificial look is rising in popularity thanks to Maga elite such as Kristi Noem and Matt Gaetz.

The Guardian

19 November 2025

Picture a plastic surgeon’s office. You might imagine a sleek Los Angeles practice, with discreet entrances meant to conceal celebrities from the paparazzi. Maybe a Dallas high-rise, where monied housewives spend on postpartum “mommy makeovers”. Or a Miami location, where influencers and OnlyFans stars film TikToks of their BBLs. One city you might not think of is Washington DC. But its buttoned-up reputation belies a newly buzzing industry.

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Lashes, Brows, Botox: How Much is Too Much?

No longer the domain of the elite, lash extensions, brow treatments, injectables and more have become part of mainstream consumers’ beauty maintenance routines. But online backlash is brewing against growing pressure for elaborate upkeep.

Why Young Women Are Getting Facelifts

Customers in their 20s and 30s are being driven towards this invasive surgery by ‘filler fatigue’, the use of weight-loss drugs and the development of new surgical techniques.

The Dangers of ‘Casualising’ Injectables

From botulism to HIV, horror stories of minimally invasive cosmetic procedures have gained a national spotlight as consumers have turned to unlicensed practitioners.

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Can Mikayla Nogueira Sell Fragrance, Too?

The beauty influencer is hoping her 20 million-strong following can cut through the category’s oversaturation with Only Sunshine, a tropical scent launched with indie brand Snif.

Ulta Beauty Joins TikTok Shop

Ulta Beauty becomes the first US specialty beauty retailer to launch on TikTok Shop, making the case for partnership rather than competition with the platform’s beauty e-commerce business.

For Beauty Brands, What’s a Department Store Worth?

In Full Coverage, Priya Rao looks at the world’s buzziest luxury department stores in Paris.

For Niche Fragrance Makers, Time Is On Their Side

For centuries, perfumers have aged fragrances to get their best scent expressions. More recently, time is becoming a crucial marketing tool.

Trump Signs Order to Combat Fraudulent ‘Made in America’ Labels, White House Says

The executive order directs ⁠the FTC chairman to prioritise enforcement of existing laws against sellers and manufacturers who falsely claim products are made in America.

Oil Market Set for Tumultuous Week as Kharg Attack Raises Stakes

Global oil markets face turmoil after a US attack on Iran's main export hub heightened risks to supply across the Middle East.

This Week: The Oscars Bring Red Carpet Season to a Close; Lululemon Adrift

The 98th Academy Awards, and Vanity Fair’s revamped after-party, bring luxury brands’ red-carpet strategies to a crescendo. Plus, Lululemon reports quarterly results with the CEO job still vacant.

The Season That Was: Signals From Fashion’s Front Lines

From the impact of the war in the Middle East to the future of Saks to the Kering conundrum, Imran Amed shares his intel and insight from the trenches of the latest ‘fashion month.’

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Agenda-setting intelligence, analysis and advice for the global fashion community.

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