Agenda-setting intelligence, analysis and advice for the global fashion community.
In early 2022, Mitchell Halliday was contemplating the future of his then one-year-old mass cosmetics brand, Made by Mitchell.
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TikTok trends have caused entire product categories, from snail mucin serums to bronzing drops, to go mainstream, but that pipeline’s future is uncertain.
Since 2016, Kristin Noel Crawley has grown KNC Beauty slowly and steadily. Now, she’s ready for its big break.
TikTok’s future in the US is being put to the test this week, as the ByteDance-owned app fights its looming ban in court. If its efforts fail, India’s social media marketing landscape could serve as a blueprint for brands in a post-TikTok world.
Daniela Morosini is Senior Beauty Correspondent and Special Projects Editor at The Business of Beauty at BoF. She covers the global beauty industry, with an interest in how companies go to market and overcome hurdles.
The beauty influencer is hoping her 20 million-strong following can cut through the category’s oversaturation with Only Sunshine, a tropical scent launched with indie brand Snif.
Ulta Beauty becomes the first US specialty beauty retailer to launch on TikTok Shop, making the case for partnership rather than competition with the platform’s beauty e-commerce business.
In Full Coverage, Priya Rao looks at the world’s buzziest luxury department stores in Paris.
For centuries, perfumers have aged fragrances to get their best scent expressions. More recently, time is becoming a crucial marketing tool.
The Savannah, Ga.-based pajama brand has developed a devoted following for its super-soft pyjamas. With their first daywear collection, they’re hoping that loyalty will apply in a much more competitive category
Sunday night’s Oscars concluded an awards season that fashion’s biggest labels used to show off their new creative game. BoF breaks down what we learned about brands’ celebrity strategies.
The executive order directs the FTC chairman to prioritise enforcement of existing laws against sellers and manufacturers who falsely claim products are made in America.
Global oil markets face turmoil after a US attack on Iran's main export hub heightened risks to supply across the Middle East.
