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Agenda-setting intelligence, analysis and advice for the global fashion community.

What Will Happen to Kendo?

The news that LVMH might sell off its stake in Rihanna’s Fenty raises questions about the broader beauty incubator landscape.
Hanging up the CEO hat at Savage x Fenty may mean Rihanna is free to deliver more of her star power, style acumen and creative vision to the brand, experts say.
Fenty, Rihanna's beauty label, was created with LVMH's incubator Kendo in 2017. (Getty)

There once was a big-little incubator that could.

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Further Reading

Report: LVMH Explores Sale of Fenty Beauty

Luxury goods giant LVMH is exploring a sale of its 50 percent stake in Fenty Beauty, which it co-owns with Grammy Award-winning singer and entrepreneur Rihanna, sources told Reuters.

Why Ulta Beauty and Target Broke Up

The largest beauty retailer in the US announced it will not renew its shop-in-shop partnership with Target. While initially popular, poor execution, changing shopping habits and overlap between the two stores’ locations and customers brought the collaboration to a halt, experts said.

About the author
Brennan Kilbane
Brennan Kilbane

Brennan Kilbane is News and Features Editor at The Business of Beauty. He is based in London, and supports BoF’s coverage of the multifaceted cosmetics industry, from fine fragrance to wellness trends.

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