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Agenda-setting intelligence, analysis and advice for the global fashion community.

A Skincare Routine – for Your Dog

A $99 luxury dog perfume from Dolce & Gabbana ruffled furs, but it’s just one in a string of premium pet care products targeting beauty-savvy, wealthy shoppers.
A pink dog getting a blowout
The market for premium beauty offerings for pets is growing. (Getty)

Pets are starting to be as pampered as their owners.

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Further Reading

How ‘Anti-Spas’ Sell Wellness to Men

Remedy Place, a luxury social wellness club, has completely rebranded the spa experience with an eye on the male demographic. This year, the company has an ambitious plan to expand starting with its third and largest 7,400-square-foot club in New York’s SoHo neighbourhood this spring and an upcoming product line that brings self-care into the home.

About the author
Daniela Morosini
Daniela Morosini

Daniela Morosini is Senior Beauty Correspondent and Special Projects Editor at The Business of Beauty at BoF. She covers the global beauty industry, with an interest in how companies go to market and overcome hurdles.

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