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Opinion: Luxury Brands Need to Find Their Wellness Niches

If health is the new wealth, conglomerates like LVMH and Kering need to command a share of this spending, writes Bloomberg’s Andrea Felsted.
Wildflower Farms.
Luxury brands are racing to capture a boom of luxury wellness customers. (Auberge Collection)

If health is the new wealth, luxury brands need to command a share of this spending.

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Further Reading

The Themes Shaping Wellness in 2026

Holistic health is the hot topic of the year, as consumers seek products, treatments and habits that will improve their wellbeing across the board.

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