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Tinder Swipes Right on Fragrance

LoveShackFancy partnered with the dating platform to launch its new perfume, Secret Crush, founder Rebecca Hessel Cohen exclusively told The Business of Beauty. Tinder says it’s just the beginning of beauty’s “big integration” into the app.
A bottle of Loveshackfancy Secret Crush styled next to a champagne coupe.
LoveShackFancy's Secret Crush fragrance will be celebrated with a pop-up sponsored by Tinder. CMO Melissa Hobley said that beauty is a growing priority for the dating app. (LoveShackFancy)

Welcome back to Haul of Fame, your must-read beauty roundup for new products, new ideas and three new ways to smell like a pirate ghost. Sexy!

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Further Reading

Revenge of the 1990s Beauty Queen

‘Grunge Beauty’ tops Pinterest’s current trend boards, but 30 years after the phenomenon became mainstream, there’s still value in its original formulas.

A Star Was Born. Can It Happen Again?

Starface co-founder Julie Schott knew her latest product — and, hopefully, the brand’s next hero — was a hit when she heard they were getting shoplifted from drugstores.

About the author
Faran Krentcil

Faran Krentcil is a contributing writer at The Business of Fashion. She is a New York based writer, editor and lecturer with a focus on fashion and beauty.

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