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Want to Sell Lip Gloss? Get Boys to Do It

Lancôme’s Juicy Tubes campaign meant to coast on nostalgia. It found a new campaign niche instead.
A triptych of images from Lancome's video series celebrating its juicy tubes, featuring Chad Michael Murray, Ed Westwick and a close up of the tube.
Lancôme's flavoured Juicy Tubes lip glosses are the subject of a new campaign starring, among others, heartthrobs Chad Michael Murray and Ed Westwick. (Instagram)

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