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Agenda-setting intelligence, analysis and advice for the global fashion community.

The ‘Silicon Valleys’ of Beauty Brace for Tariffs

From Seoul to Melbourne, new cities are emerging as frontrunners in the beauty start-up space. The independent brands created in these hubs are fast becoming hot acquisition targets, but understanding the limits of their global appeal is key.
From left to right: A Los Angeles pop-up for K-beauty import company Muskat, Melbourne-based brand Grown Alchemist, Toronto-based brand Sahajan, and Stockholm-based Mantle.
From left to right: A Los Angeles pop-up for K-beauty import company Muskat, Melbourne-based brand Grown Alchemist, Toronto-based brand Sahajan, and Stockholm-based Mantle. (Muskat, Grown Alchemist, Sahajan, Mantle)

Paris, New York, London and Tokyo may be home to some of the world’s biggest beauty conglomerates, but those companies often look to another group of cities for their acquisition targets.

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Further Reading

US Retailers Want in on K-Beauty — Again

Amorepacific’s Hanyul is the latest of a flood of K-beauty brands being scooped up by US beauty retailers as consumers clamor for Korean products in the face of price hikes.

About the author
Liz Flora
Liz Flora

Liz Flora is a Beauty Correspondent at Business of Fashion. She is based in Los Angeles and covers beauty and wellness.

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