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Beauty

Kim Kardashian West’s Coty-Backed Skin Care Line Set to Launch This Spring

The move comes as Coty, which saw its sales increase 12 percent year-over-year, is doubling down on skin care to build on more positive momentum for the conglomerate.
Kim Kardashian West put her beauty brand, KKW Beauty, on pause last August.
Kim Kardashian West put her beauty brand, KKW Beauty, on pause last August. (Shutterstock)
By
BoF PROFESSIONAL

Kim Kardashian West and Coty Inc. — which acquired a 20 percent stake in her KKW Beauty brand in June 2020 in a $200 million deal — are gearing up to launch a skin care label, Coty chief executive Sue Y. Nabi told BoF. The line will launch in the fourth quarter of Coty’s fiscal year 2022, which runs from Apr. 1 to Jun. 30.

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Further Reading

What’s at Stake in the KKW Beauty Rebrand

While details of Kim Kardashian West’s cosmetics rebrand have yet to be unveiled, her coming entrance into skin care, and bringing each of her beauty categories under one umbrella, underscores prevailing trends in the industry.

How Beauty Brands Are Building Their Tech Muscle

With the past year’s flurry of tech-focused mergers, acquisitions and partnerships, the beauty industry increasingly resembles Silicon Valley. But the bets on beauty tech are just beginning.

About the author
Diana Pearl
Diana Pearl

Diana Pearl is Senior News and Features Editor at The Business of Fashion. She is based in New York and drives BoF’s marketing and media coverage.

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