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Agenda-setting intelligence, analysis and advice for the global fashion community.

Why Beauty Wants More From Kim Kardashian

The celebrity founder debuted her third attempt at makeup today under her newish label SKKN. But in a much more crowded market, it’s unclear what impact the line can and will have.
A portrait of a woman holding a lipstick
Kim Beauty (SKKN By Kim)

Ever since

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Further Reading

How Kim Kardashian Changed Beauty – Again

Kim Kardashian may have launched her beauty brand, SKKN by Kim, with a collection of nine skin care products this year, but her impact on the beauty world came from just about everything else.

Why Do We Root Against Celebrity Beauty Brands?

Two of the most talked about celebrity skin care brands make their debut this month – Hailey Bieber’s Rhode and Kim Kardashian’s SKKN by Kim. But are consumers getting tired of celebrity beauty lines?

About the author
Priya Rao
Priya Rao

Priya Rao is Executive Editor at The Business of Beauty at BoF. She is based in New York and oversees BoF’s beauty and wellness coverage.

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