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How Kim Kardashian Changed Beauty – Again

Kim Kardashian may have launched her beauty brand, SKKN by Kim, with a collection of nine skin care products this year, but her impact on the beauty world came from just about everything else.
Kim Kardashian in Portofino, Italy in May 2022.
Kim Kardashian showing off her new figure in Portofino, Italy. (Getty Images)

If you had to sum up the year in beauty, you might talk about celebrities and influencers, who came out with a lot of brands, or makeup having a comeback. Glossier’s growing pains would be another candidate for the story of the year, or maybe the staying power of fragrance, the pandemic’s unlikely winner.

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What Stops Beauty Shoppers From Buying More

Beauty brands must rethink upselling with smarter value plays, from curated bundles to jumbo sizes and subscriptions, to keep their customers from switching to the competition.


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