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The Gen-Z Whisperer: How Julie Schott Made Acne a Laughing Matter

Enticing young consumers is a puzzle for beauty marketers, but the 35-year-old founder of Starface and other brands speaks their language.
A model with green star shaped pimple stickers
Gen-Z brand Starface has sought to bring pimples, and pimple patches to the forefront of the beauty industry. (Harley Weir)

Nobody was laughing in the lobby of the Bowery Hotel except for Julie Schott, the former

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About the author
Brennan Kilbane
Brennan Kilbane

Brennan Kilbane is News and Features Editor at The Business of Beauty. He is based in London, and supports BoF’s coverage of the multifaceted cosmetics industry, from fine fragrance to wellness trends.

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