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Exclusive: Jessica Simpson Wants Back in the Beauty Game

Three years ago, the pop star saved her eponymous fashion and beauty brand from bankruptcy. Now she’s launching a new scent — and announcing her reentry into the multibillion-dollar beauty market.
Jessica Simpson posting in a cowboy hat
The new scent, Mystic Canon, fires the starting gun for Simpson's beauty career — again. (Alex Berger)

“I’ll never forget the moment that David Letterman licked the body cream off my arm,” said Jessica Simpson from her home office in Calabasas, California.

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Further Reading

Coty Announces Strategic Review, Pivot to Fragrance

Cosmetics maker Coty, which owns brands like Covergirl, Kylie Cosmetics and Max Factor, has launched a strategic review of its consumer beauty business as it plans to focus on its more profitable fragrances unit.

Tinder Swipes Right on Fragrance

LoveShackFancy partnered with the dating platform to launch its new perfume, Secret Crush, founder Rebecca Hessel Cohen exclusively told The Business of Beauty. Tinder says it’s just the beginning of beauty’s “big integration” into the app.

About the author
Faran Krentcil

Faran Krentcil is a contributing writer at The Business of Fashion. She is a New York based writer, editor and lecturer with a focus on fashion and beauty.

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