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Agenda-setting intelligence, analysis and advice for the global fashion community.

How Isamaya Ffrench Is Reinventing Beauty

The make-up wunderkind and BoF 500 cover star is growing a beauty brand that’s less about prettification and more about ‘world building’ for a generation that grew up with the speed and fluidity of the internet.
Isamaya Ffrench is growing a beauty brand that’s less about prettification and more about “world building” for a generation that grew up with the speed and fluidity of the internet.
Isamaya Ffrench is growing a beauty brand that’s less about prettification and more about “world building” for a generation that grew up with the speed and fluidity of the internet. (Lea Colombo for BoF)

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About the author
Tim Blanks
Tim Blanks

Tim Blanks is Editor-at-Large at The Business of Fashion. He is based in London and covers designers, fashion weeks and fashion’s creative class.

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