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Agenda-setting intelligence, analysis and advice for the global fashion community.

Is Tanning Back?

Once associated with the artificial orange hue of 2000s-era celebrities, brands now pitch tanning lotions and oils as skin care products in an effort to shake the stigma around the category and make tanning more inclusive.
Miley Cyrus partnered with tanning brand Glow Recipe.
Miley Cyrus partnered with tanning brand Dolce Glow. ((Instagram/@mileycyrus))

Before starting her career in the industry, Isabel Vita recalls the first time she got a spray tan.

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Further Reading

The Search for the Next Skin Care Trend

Garance Doré, one of the original fashion bloggers, is launching a brand that embraces simple, French-inspired beauty routines, in a market where multi-stage regimens are the norm.

Who Is Allowed to Sell Skin Care?

A slew of new entrants, from indies to LVMH-owned giants, are jumping from makeup into skin and “hybrid” concepts. But the road to skin care equity is harder than it looks.

About the author
Yola Mzizi
Yola Mzizi

Yola Mzizi is the Editorial Associate at The Business of Fashion (BoF). She is based in New York and provides operational support to the New York team and writes features for BoF and The Business of Beauty.

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