Agenda-setting intelligence, analysis and advice for the global fashion community.

Investors’ Conservative Panic Isn’t Silencing Queer Beauty Founders

After years of championing identity-led brands, founders are now grappling with a rise in conservatism putting LGBTQ+-owned businesses at risk.

Good Light is one of the many queer brands feeling the pressure to sanitise their brands.

Sofìa Viera

30 October 2025

BoF PROFESSIONAL

David Yi launched his beauty label, Good Light, in a different time. After creating the website Very Good Light in 2016, focused on an intersectional look at male grooming, Yi expanded into skincare products in 2021 with the tagline “beauty beyond the binary” and the mandate to reflect the “diversity and fluidity of the world we live in today.”

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Beauty:Fragrance

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