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Agenda-setting intelligence, analysis and advice for the global fashion community.

Inside the Prestige Hair Care Boom

Sales of high-end hair products grew 32 percent in 2021 and more brands are debuting science-backed scalp serums and hair repair treatments in response to customer demand.
Hair care brand K18 is part of the prestige category's boom.
Hair care brand K18 is part of the prestige category's boom. (K18)

High-end hair care is getting its moment in the beauty spotlight.

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Further Reading

Can Refillable Beauty Go Mainstream?

Chanel, Dries Van Noten and Target are debuting beauty products that are meant to be replenished, in a sign that the concept may be starting to catch on.

Inside the High-End Perfume Boom

From fast-growing pure players like Amouage and Byredo to top-end launches from luxury's biggest names, the world of niche fragrances is getting a whole lot bigger.

Byredo’s Ambitions to Become Beauty’s Next Megabrand

The luxury beauty brand has entered a new phase of growth over the pandemic, almost doubling sales to reach €119 million and launching cosmetics. With a skincare debut on the horizon, can the niche fragrance label turn itself into a true beauty powerhouse?

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