Inside the Growing Hair Loss Market

It’s hard to say when the Hers targeted ads started. But looking at my “recently watched” tab on Hulu (a subscription app I refuse to upgrade for ad-free viewing) it was likely between my millionth rewatch of “30 Rock” and “Absolutely Fabulous” and a one-time viewing of “Feud: Capote vs. The Swans.” The algorithm had correctly recognised me as someone who identifies as a woman, and, more specifically, a woman creeping closer and closer to midlife.

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