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Agenda-setting intelligence, analysis and advice for the global fashion community.

Inside Puig’s Transformation Through M&A

Dries Van Noten, Charlotte Tilbury, Byredo… While reinforcing its position in designer fragrances, the Spanish owner of Paco Rabanne and Jean Paul Gaultier has diversified its business with an acquisition spree. CEO Marc Puig unpacks the strategy.
Paco Rabanne-owner Puig has rapidly diversified through an acquisition spree.
Paco Rabanne-owner Puig has rapidly diversified through an acquisition spree. (Paco Rabanne, Byredo)

PARIS —

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Further Reading

Puig Is Getting Serious About Fashion… to Sell More Fragrance

The Spanish scent giant that owns Dries Van Noten, Carolina Herrera, Jean Paul Gaultier, Paco Rabanne and Nina Ricci is trying to reposition itself as brand-builder first, licensee second. Can José Manuel Albesa, the executive behind the strategy, make it work?

Beauty’s Next Big Opportunity: Ayurveda

Estée Lauder and Puig are investing in Indian ayurvedic beauty brands, but can they overcome the many challenges associated with incorporating ancient practices into a modern, global business?

About the author
Robert Williams
Robert Williams

Robert Williams is Luxury Editor at The Business of Fashion. He is based in Paris and drives BoF’s coverage of the dynamic luxury fashion sector.

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