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How Unilever Prestige Ensures Its Brands Stay Relevant

On stage at The Business of Beauty Global Forum, Vasiliki Petrou discussed market disruption, evolving consumer behaviour and how she believes brands like K18, Tatcha, Hourglass and Dermalogica stay relevant to their consumers in a saturated market.
The image features two individuals on stage, both dressed in suits. The person on the left is in a light grey suit and black shoes, and is holding note cards. The person on the right is in a dark suit with a bright green blouse. The backdrop is orange and displays hashtags related to beauty, such as #BoFbeauty, indicating that the event may be related to the beauty industry.
Robin Mellery-Pratt, Head of Content Strategy at BoF and Vasiliki Petrou, outgoing CEO of Unilever Prestige speak onstage at "The Challenge of Staying Relevant" during the Business of Beauty Global Forum 2024 at Stanly Ranch on June 04, 2024 in Napa, California. (Matt Winkelmeyer)
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